Fear and Loathing of Sales Training

Cincom’s Expert Access Presents the Fear and Loathing of Sales Training

 

03-29-2006  - (openPR) - Cincom’s Expert Access Presents “The Fear and Loathing of Sales Training”. Cincom's award-winning Expert Access e-zine presents best-selling author Dave Stein’s latest thought leadership paper titled, “The Fear and Loathing of Sales Training.” The paper is a must-read for any person or organization struggling with success in the complex sales environment. It includes current research into;

 

• Why many organizations don’t invest in sales training
• The challenge of sales training in today’s complex sales environment
• The case for sales training

 

Also included in the paper is a thirty day free guest membership to the ES Research Group. It entitles the reader to online access to samples of ESR/Insight, (2- to 3-page online expert, premium-value, commentary-style, articles posted weekly) and research and analysis briefs.

 

What Is Cincom's Expert Access?

 

Cincom's Expert Access is a free, award-winning biweekly e-publication with approximately 135,,000 subscribers in 49 countries, Expert Access provides relevant, concise, objective information, sometimes in an irreverent, humorous manner, to help readers do their jobs better, become aware of new ideas, products, services or occasionally have a B2B laugh.

 

Why Is Cincom's Expert Access E-zine Different?

 

Cincom, in addition to its vast internal technology expert base, has recruited and partnered with some truly brilliant and forward-thinking technology analysts to participate in its "Ask the Expert" program. One of the unique aspects of Expert Access is the ability for subscribers to ask "experts" for feedback/answers to questions revolving around innovative business strategies and technologies. Some of the truly visionary and world-class technology, marketing, and sales experts that have contributed include:

 

• Marc Seifer, Author of “Wizard; The Life and Times of Nikola Tesla (interview with Expert Access on 4-11-2006)

 

•Elliot McGucken, author, poet, artistic entrepreneur and founder of the "Jolly Roger," a web portal hailed as the "Flagship of the Renaissance"

 

• Dave Stein, best-selling business author of "How Winners Sell" and founder of ES Research

 

• Al Ries, author of "The Fall of Advertising and the Rise of PR"

 

• Skip Press, author of more than 20 books including "How to Write What You Want and Sell What You Write"

 

• Dr David Abshire, Center for the Presidency

 

• Dr. Paul Pearsall, international best-selling author of "The Beethoven Factor"

 

• David Meerman Scott, author of "Cashing In With Content"

 

• JoAnna Brandi, customer loyalty expert and customer retention maven

 

• Ken Sutherland, creative impresario and the music behind the film "Savannah Smiles"

 

•Louis Columbus, former senior analyst at AMR Research, and currently Cincom Senior Manufacturing Business Consultant and weekly columnist for CRMBuyer.com and Informit.com

 

•Lou Washington, Cincom's mainframe master of MIPS

 

• Dale Wolf, senior marketing manager at Cincom, managing editor of the Simplicity Blog and author/publisher of the Context Rules Marketing Blog

 

• James Robertson, Smalltalk wiki and blog guru

 

• Marsha Friedman, President of Event Management Services

 

• Bob Fitzgerald, Director of China Operations, Cincom

 

• Dana VanDen Heuvel, Director of Business Development for Pheedo

 

About Cincom

 

For nearly 40 years, Cincom has delivered innovative software and services that enable thousands of clients worldwide to simplify complex business processes. We empower our clients to outperform their competition by providing ways to increase revenue, control cost, minimize risk and achieve rapid ROI.

 

Cincom serves thousands of clients on six continents including BMW, Citibank, Boeing, Northwestern Mutual, Federal Express, Ericsson, Penn State University, Milacron Manufacturing, Siemens, Rockwell Automation, and Trane.

 

For more information about Cincom's products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to info@cincom.com, or visit the company's website at www.cincom.com